Are you a student aiming to complete the course requirements or a researcher seeking funding? If you are, it is crucial that you know how to write a research proposal. However, composing a research proposal is different from creating an ordinary project proposal. In fact, the standards for research proposals are more stringent. This is why the writing style and study procedures are controlled by guidelines of the major discipline that covers the proposed problem of the research proposal.
A basic requirement when seeking approval for any type of research project and for applying for study grants or ethics committee approval (Kivunja, 2016), a well-organized written research proposal generally has two purposes. First, it shows and justifies the need to investigate a research problem and, second, it presents a set of workable strategies for conducting the proposed research (Miner & Miner, 2005).
This article aims to describe the common steps taken to prepare a written proposal as attractively as possible to achieve approval and/or funding. It also seeks to discuss key aspects that must be considered to help ensure that you can convert your proposed study into well-conducted actual research work.
Many students and novice researchers, unfortunately, do not completely comprehend what a research proposal means, nor do they recognize its value. At any rate, it is safe to say that a research project is only as good as its proposal. A poorly-prepared proposal adversely affects the research project although by some means it managed to get approved. Conversely, a well-written proposal not only helps ensure research success but also enhances your potential as a researcher among your evaluators.
Any type of research proposal follows the style, structure, and other writing conventions set by the relevant field of discipline. A research proposal’s content typically varies in length, from 3 to 35 pages, with references (and appendices, if necessary). But like any academic activity, start the proposal writing process by first carefully reading the instructions. Make sure to clarify anything that needs clarification and only proceed once everything is clear.
A word of caution, though. Maintain considerable control on how you conduct your research—a light, reconnaissance reading will do. People tend to fall into the over research trap, which wastes valuable time to write. Once the proposal has been approved, the researcher gains the right time to conduct deep research.
B. Key Questions to Be Asked
At this stage, it is good to ask these preparatory questions to help you steer your research in the right direction:
What is the topic I want to study?
Why is it worthwhile to study it?
What practical or valuable problems will it help solve?
How does it build upon—and possibly improve—existing research already done about the topic?
(For students:) How is it important within the subject areas covered in the course/program?
What are the specific tasks that I must plan to do?
Can I get those tasks done within the time and resources available?
Generally, a compelling research proposal is one that effectively captures your knowledge about the topic and shows your deep interest to conduct the research. Handle it with the purpose of making your readers engaged about the study and what the outcomes will be.
In case you’re still unsure about your topic or in the process of exploring possibilities, it is good to consider how funding agencies across the world are allocating their budgets for research grants. For instance, in the field of market research, the top topics that won the most study grants in 2018 were market measurement (21%), media audience/research (12%), usage and attitude studies (12%), and CRM systems (8%) (ESOMAR, 2019).
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Global Distribution of Market Research Spending 2018
by research project type
Global Distribution of Market Research Spending 2018 Market measurement: 21
Global Distribution of Market Research Spending 2018 Media audience / research: 12
Media audience / research
Global Distribution of Market Research Spending 2018 Usage and attitude studies: 12
Usage and attitude studies
Global Distribution of Market Research Spending 2018 CRM systems: 8
Global Distribution of Market Research Spending 2018 New product / service development: 7
New product / service development
Global Distribution of Market Research Spending 2018 User experience (UX) research: 7
User experience (UX) research
Global Distribution of Market Research Spending 2018 Opinion research / polling: 7
Opinion research / polling
Global Distribution of Market Research Spending 2018 Omnibus / shared cost surveys: 6
Omnibus / shared cost surveys
Source: Global Market Research 2019
II. Research Proposal Writing
A research proposal is commonly written by scholars seeking grant funding for a research project when enrolling for a research-based postgraduate degree, or the first step to obtaining approval to complete a thesis or dissertation requirement. Although it is just a course assignment, a student must treat the introduction as the decisive initial pitch for a research inquiry or in-depth investigation of the significance of an issue for study.
After reading the introduction, your readers should be able to clearly understand what you want to do. Likewise, they should be able to appreciate your enthusiasm for the topic and to be engaged in the potential results of the study (Jackowski & Leggett, 2015).
Consider your introduction as a two-four paragraph narrative that concisely responds to the following questions:
What is the central problem of the study?
What is the field of study that is relevant to that core problem?
What methods should be utilized to analyze that problem?
Why is this study important?
What is its significance to the academe and to the world at large?
Why should someone reading the proposal be concerned about the results of the proposed research?
Take note that most academic institutions and funding agencies do not require an abstract or synopsis before the introduction. However, it is best to check your institution’s guidelines.
B. Background and Significance
This part is for explaining the context of a research proposal and for clearly describing its importance. While some writers integrate this part in the introduction, a number of scholars prefer to write it separately to allow for a smooth flow of a proposal’s narrative.
A good way to approach this section is by assuming that your readers are busy but want to know the gist of your research problem and the entire study (Kivunja, 2016). Remember that this is not an extensive essay that covers everything about your proposed study, but rather a concise text that is enough to elicit interest in your research.
With these in mind and although there is no definitive rule for framing a proposed study’s significance, you should endeavor to address the following key considerations:
Specify the problem of the study and provide a more detailed elaboration of the research purpose. This is very important when the research problem is multifaceted or complex.
State the rationale of your research proposal and explain, in an engaging way, why it is worthwhile to conduct.
Present the core problems or issues that will be addressed. This can be made either in questions or statements.
Underscore how your research can build upon existing assumptions about the proposed study’s problem.
Elaborate on the details of your methodology to conduct your study, including the key sources, analytical approach, etc.
Clearly establish the limits of your proposed study to provide a clear research focus.
Provide definitions of key terms or concepts, if necessary.
C. Review of Prior Studies and Literature
Your study background and significance is directly related to this section, which primarily offers a more deliberate review and synthesis of existing studies pertinent to your proposed research problem. This part aims to properly situate your proposed study within the bigger scheme of things of what is being investigated, while, at the same time, showing the innovation and originality of your proposed work (Abdulai & Owusu-Ansah, 2014).
Because a literature review often involves heavy information, it is important that this section is smartly structured to allow a reader to comprehend the major contentions that underlie your proposed research vis-a-vis those of other scholars. An effective way to do this is to separate the literature into major themes or conceptual strategies. This is a better approach instead of chronologically or methodically describing sets of studies one by one.
As there are many efficient ways in framing your review of existing related studies, many scholars are following the use of the “five Cs” in writing a literature review (Sudheesh et al., 2016):
Cite properly in order to maintain the primary focus on the previous studies related to the research problem.
Compare the methods, outcomes, models, and arguments mentioned in the literature. Identify the various agreements among the authors.
Contrast the different themes, controversies, methodologies, and arguments underscored in the literature. Explain the main areas where these authors disagree and debate.
Critique the literature. Identify the engaging arguments used by scholars. Determine the methodologies that appear as most valid, suitable, and reliable.
Connect the literature to your own particular study area and topic. Discuss whether and how your proposed study draws upon, deviates from, synthesizes, or contributes new knowledge to existing literature.
D. Aims and Research Questions
Once you’ve determined a good angle for your study, it is time to compose your research objectives. Ask yourself: What do you want your readers to know when they read your proposal? Give considerable time in properly framing your objectives and try to write it in a single sentence, if possible.
A research objective will help you stay focused and prevent you from drifting off on tangents (Krathwohl & Smith, 2005). Regardless of the specific topic or problem or method you choose, all study proposals must deal with the following questions:
What do you plan to achieve? Be straightforward and concise in describing the research problem and what topic you are proposing to study.
Why do you want to conduct the research? You must also provide compelling evidence that your selected topic is worthy of a thorough examination.
How are you going to conduct the research? Make sure that your proposed study is doable and provide a clear, coherent set of strategies to complete it.
For some institutions, this section can be included part as part of the Introduction, usually placed as the last paragraph of that section.
E. Research Design & Methods
This part should be written properly and organized logically since you are not yet conducting the actual research. However, it must build confidence among your readers that it is something worth pursuing.
The underlying purpose here is to convince the reader that your research design and suggested analytical strategies will properly address the problem/s of the study. It also aims to assure the reader that the selected methods offer the means to efficiently interpret the likely study outcomes. Simply put, your research design and methods should be directly connected to the particular objectives of your research (Lyman & Keyes, 2019).
An effective way to frame your study design is by drawing good examples from your literature review. Emulate the good approaches used by other researchers. Be particular about the methodological techniques you intend to use to gather data, the strategies you will utilize to analyze your data, and the external validity measures you will employ.
Make sure to cover the following when describing the methods you will utilize:
Establish the research process you will engage in, including the method you will use for interpreting the outcomes with regard to the problem of the study.
Do not simply discuss what you plan to accomplish from using the methods you will select, but also describe how you will use the time while utilizing these techniques.
Note that the methods section is not merely a collection of activities. Since you have selected the approaches, you should also use it to argue why it is the best approach to examine the study problem. Explain this clearly.
Finally, foresee and acknowledge any possible obstacles and drawbacks when you undertake your research design and provide a plan of action to solve them.
Remember, there is no such thing as a perfect method for any type of research endeavor. However, if you rigorously follow the best practices employed by those who conducted relevant studies and provide the corresponding rationales why you selected them, then you can readily address any critique that might come your way.
F. Implications and Contribution to Knowledge
This section is where you contend how you think your proposed study will enhance, change, or expand current knowledge in the research topic that will be investigated. By drawing from your research objectives, explain how the expected outcomes will affect future studies, practice, theory, policymaking, procedures, etc. Discussing study implications typically have either methodological, theoretical, or substantive significance (Abdulai & Owusu-Ansah, 2014).
You can use these guide questions when framing the potential ramifications of your proposed research:
What could the outcomes signify when it comes to disputing the underlying assumptions and theoretical framework that support the research?
What recommendations for further studies could emerge from the expected study results?
How will the outcomes affect practitioners in the real-world context of their workplace?
Will the study results impact forms of interventions, methods, and/or programs?
How could the outcomes contribute to solving economic, social, or other types of issues?
Will the outcomes affect policy decisions?
How will people benefit from your proposed research?
What specific aspects of life will be changed or enhanced as an outcome of the suggested study?
How will the research outcomes be implemented and what transformative insights or innovations could emerge when they are implemented?
The purpose of this section is to reflect upon gaps or understudied topics of the existing literature and explain how your proposed research contributes to a new understanding of the research problem should the study be conducted as proposed.
G. Compliance with Ethical Principles
There is nothing fundamentally best or worst when it comes to the scientific writing style. It is just a standardized approach for presenting information that is tailored to facilitate communication. Different scholarly disciplines have diverse publication styles. So this section depends on the protocols set by the target institution or agency.
Nonetheless, it should be noted that fundamental ethical principles guide all scholarly research and writing. If you are observing APA conventions, ethical guidelines are meant to accomplish three objectives, namely, “to protect intellectual property rights, to protect the rights and welfare of research participants, and to ensure the accuracy of scientific knowledge” (APA, 2014, pp. 11).
Every social and behavioral sciences writer (and other scholars who adhere to these principles) advocate these objectives and observe the long-standing standards that their professional groups follow (APA, 2014).
Another major ethical APA principle promotes the need to ensure the accuracy of scientific knowledge. The underlying principle behind the (universal) scientific method comprises observation, which can be verified and repeated by other scholars. Accordingly, scholars are expected to not engage in research writing that involves falsifying or fabricating data. Moreover, researchers should not modify study outcomes just to uphold a hypothesis or to remove problematic data in order to present a more credible report (APA, 2014).
Some universities do not require the need for a detailed budgetary allocation for proposed studies that only involve archival research and simple academic research, although some still do. However, if you are applying for research funding, you will likely be instructed to also include a detailed budget that shows how much every major part of the project will cost.
Be sure to verify what type of costs the funding agency or institution will agree to cover, and only include relevant items in your budget. For every item, include:
The actual cost – present how much money do you need to complete the entire study
Justification – discuss why such budget item is necessary to complete the research
Source – explain how the amount was calculated
Conducting a research project is not the same as buying ingredients when cooking meals. So how do you make a budget when most entries do not have a price tag? To prepare a correct budget, think about:
Materials – Will you need access to any software solutions? Does using a technology tool require installation or training costs?
Time – How much will you need to cover the time spent on your research study? Do you need to take an official leave from your regular work?
Travel costs – Will you need to go to particular places to conduct interviews or gather data? How much must you spend on such trips?
Assistance – Will you hire research assistants for your proposed study? What will they do and how much will you pay them? Will you outsource any other activities (statistical analyses, etc.)?
The research schedule is another aspect where one should be realistic and to the point. The study turnaround time shows that your proposed study can be finished within the allowed period of completion, e.g., the student’s candidature or the university’s academic calendar.
The timeline must comprise a series of objectives that should be met to complete all the aspects of your academic research requirements (thesis, dissertation, or other degree requisites), from preliminary research to the final editing. Every step must include an expected completion date.
It should likewise contain a statement of the progress that one has made so far. Other relevant research-related activities should also be included, such as paper presentations (if applicable). Finally, it must be noted that the timeline is not a fixed document—a researcher must update it regularly, when necessary.
One of the best ways to conclude your research proposal is by presenting a few of your anticipated outcomes. Upon reaching this final stage, you must disclose the conclusions and arguments that you expect to reach. Your reader will know that these are anticipated results based on how much you’ve researched so far and that these expectations will likely change once the complete study has been made.
It is important, nonetheless, that you give your reader a sense of what conclusions may be drawn. This will allow your reader to further assess the significance and validity of your project. It will also indicate to your reader that you have thought ahead and considered the potential outcomes and implications of your research.
Some funding agencies and academic institutions require proponents of research proposals to include an Appendix section. This contains supplemental material that is not a core element of a proposal’s main narrative but is considered valuable in enhancing the views and arguments raised in the proposal. It may include forms and data like tables, informed consent, clinical/research protocols, data collection instruments, etc.
This supplementary section is also the best part to include one’s latest curriculum vitae if required. You can include all relevant academic and professional experience to present your case as a qualified individual to conduct your proposed research. It will help significantly to present pertinent research works you’ve completed, especially if you have published research reports, articles, etc.
It should be noted that many students and budding researchers who went through the rigors of research actually found the experience so worthwhile that they made it a long-term career. In fact, research as a professional job is one of the better-paying jobs worldwide. According to Glassdoor (2020), the average base pay for professional researchers in the U.S. is $54,411 per year. Among OECD-member countries, Denmark tops the list with an average of 15.65 people employed as professional researchers or scientists for every 1,000 employees in 2018.
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Top 10 Countries with the Most Number of Researchers and Scientists among OECD Countries in 2018
per 1,000 employed, full time equivalent
Top 10 Countries with the Most Number of Researchers and Scientists among OECD Countries in 2018 Denmark: 15.65
Top 10 Countries with the Most Number of Researchers and Scientists among OECD Countries in 2018 South Korea: 15.33
Top 10 Countries with the Most Number of Researchers and Scientists among OECD Countries in 2018 Sweden: 14.78
Top 10 Countries with the Most Number of Researchers and Scientists among OECD Countries in 2018 Finland: 14.52
Top 10 Countries with the Most Number of Researchers and Scientists among OECD Countries in 2018 Taiwan: 13.47
Top 10 Countries with the Most Number of Researchers and Scientists among OECD Countries in 2018 Norway: 12.16
Top 10 Countries with the Most Number of Researchers and Scientists among OECD Countries in 2018 Belgium: 12.02
Top 10 Countries with the Most Number of Researchers and Scientists among OECD Countries in 2018 Ireland: 11.62
Top 10 Countries with the Most Number of Researchers and Scientists among OECD Countries in 2018 Austria: 11.37
Top 10 Countries with the Most Number of Researchers and Scientists among OECD Countries in 2018 France: 10.88
III. Revisions and Proofreading
As with any other piece of academic writing, it is essential to redraft, edit, and proofread your research proposal before you submit it (van Ekelenburg, 2010). If you have the opportunity, ask a friend, colleague, or supervisor for feedback and writing suggestions before handing it over to the evaluators.
The peer-review process, whether for professional or student research, was designed not to reject submissions but actually as a quality control system to help researchers improve on their craft (RPS, 2016). Proposal revision can entail careful rewriting, which, in itself, can be a fruitful experience that can be used for the long term.
In academic publishing, proposal rejection is a reality, even for the most seasoned scholarly writers. In fact, the success rate of reapplied proposals is considerably higher compared to the first submissions. For instance, at the European Research Council, new applicants have a success rate of 9-10%. Repeat applications tend to have better success rates, from 14-15% (ERC, 2019).
To really boost your chances of getting an approval, you might want to consider seeking the help of professional proofreading services to remove grammatical errors, examine your proposal’s structure, and enhance your adherence to the required academic style.
IV. Skills Required for a Research Proposal
It follows that the skills necessary to write research are similar to the set of skills needed to prepare a research proposal (Gilbert, 2006). Here, these necessary skills are grouped into three categories for better understanding:
Subject knowledge and research skills. A proposal offers anyone the chance to show your familiarity with existing research trends and your mastery of the topic/subject matter.
Critical thinking skills. A quality research proposal shows evidence of one’s above-average analytical skills, including the ability to coherently synthesize ideas and integrate lateral and vertical thinking.
Communication skills. The proposal also demonstrates your proficiency to communicate your thoughts in concise and precise language.
It is essential to remember these skills as you work on your research proposal. This is because your readers will be looking for evidence of these important researcher’s skills in how you write. With the success rate for many research grants below 20% (e.g., NIH, Wellcome, NHMRC, etc.), these skills will be key in helping you achieve funding approval.
Research Proposal Success Rates for Selected Funding Organizations
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Sources: US NIH (2017), Wellcome (2018), MHMRC (2019)
V. Common Mistakes to Avoid in Proposal Writing
With rejection rates reaching as high as 97% at prestigious journals, it is only prudent to ensure that you are not making any of these customary mistakes when submitting your research proposal:
Submitting lengthy proposals. When writing research proposals, be to the point. Your submitted document must be focused and concise. Don’t diverge into irrelevant tangents without a clear sense of purpose.
Covering too much research ground. It is common for students to fail in delimiting the contextual boundaries of their studies, be it the topic, time, place, etc. As with any research paper, the proposed research must clearly inform the reader how the study will investigate the problem.
Not citing major works in a literature review. While it is advised to keep everything in the proposal at a minimum—a few milestone research studies must already be included. Proposals should be grounded in landmark studies that provide the groundwork for appreciating the growth and scope of the issue.
Too much focus on minor issues, yet very few details on major issues. A proposal must focus only a few key study questions to clearly argue why it should be conducted. Mentioning minor issues is acceptable but they should not overpower the major ones, which should control the overall narrative.
Inability to frame a persuasive and coherent argument for the proposed study. This is another common yet crucial mistake of students and grant-seekers. In essence, the research proposal must be able to effectively argue why a study should be approved or funded.
Poor grammar or careless writing. While a research proposal only represents a small part of a complete study, it is expected to be well-written and observes the writing style and guidelines of good academic writing.
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Rejection Rates of Selected APA Publications, 2017
Rejection Rates of Selected APA Publications, 2017 Journal of Applied Psychology: 90
Journal of Applied Psychology
Rejection Rates of Selected APA Publications, 2017 Journal of Educational Psychology: 89
Journal of Educational Psychology
Rejection Rates of Selected APA Publications, 2017 Journal of Personality and Social Psychology: 87
Journal of Personality and Social Psychology
Rejection Rates of Selected APA Publications, 2017 Psychological Review: 86
Rejection Rates of Selected APA Publications, 2017 Psychological Method: 85
Rejection Rates of Selected APA Publications, 2017 Psychological Bulletin: 83
Rejection Rates of Selected APA Publications, 2017 Journal of Abnormal Psychology: 82
Journal of Abnormal Psychology
Rejection Rates of Selected APA Publications, 2017 American Psychologist: 75
Source: APA (2018)
VI. Some Good Examples of Research Proposals
Here are some good research proposal samples made for various disciplines and levels of study that you can emulate or derive valuable ideas from:
Although this article had covered as much ground as possible, the truth is that there is no universal style in writing search proposals. In the same manner, there is actually no definitive standard or secret formula behind a winning proposal. This is because every academic or funding institution has its own guidelines and protocols that every candidate or funding application must adhere to.
Nonetheless, integrating the specific instructions and guidelines of your institution with the key considerations and best practices discussed in this article will help ensure the approval of your proposal. Always remember to keep a healthy balance between substance and brevity when writing a research proposal. Share enough ideas just to open the door for your readers’ interest, and then give your “all” once you are given the go-signal to proceed with the proposed study.
Abdulai, R.T., & Owusu-Ansah, A. (2014). Essential ingredients of a good research proposal for undergraduate and postgraduate students in the social sciences. Sage Open, July-September, 1–15. https://doi.org/10.1177/2158244014548178
APA (2014). Publication Manual of the American Psychological Association, 6th Edition. American Psychological Association: Washington, DC. Google Books
ESOMAR (2019). Global Market Research 2019. Amsterdam, The Netherlands: ESOMAR.
Gilbert, N. (Ed.). (2006). From Postgraduate to Social Scientist. A Guide to Key Skills. Thousand Oaks, CA: Sage. Google Books
Glassdoor (2020, August 19). Research Professional Salaries. Mill Valley, CA: Glassdoor.
Jackowski, M. B., & Leggett, T. (2015). Writing research proposals. Radiologic Technology, 87 (2), 236-238.
Kivunja, C. (2016). How to write an effective research proposal for higher degree research in higher education: Lessons from practice. International Journal of Higher Education, 5 (2), 163-172. https://doi.org/10.5430/ijhe.v5n2p163
Krathwohl, D.R., & Smith, N.L. (2005). How to Prepare a Dissertation Proposal: Suggestions for Students in Education and the Social and Behavioral Sciences. Syracuse, NY: Syracuse University Press. Google Books
Lyman, M., & Keyes, C. (2019). Peer-supported writing in graduate research courses: A mixed methods assessment. International Journal of Teaching and Learning in Higher Education, 31 (1), 11-20. ERIC No. EJ1206978
Miner, J.T., & Miner, L.E. (2005). Models of Proposal Planning and Writing (pp. 139). Westport, CT: Praeger. Google Books