Social Commerce and Social Media: Behaviors in the New Service Economy

  in Special Issue   Posted on April 20, 2017

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Submission Deadline: Sat 15 Jul 2017
Journal Impact Factor : 3.317
Journal Name : Information and Management
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With the ever increasing prevalence of social media (e.g., Facebook, Twitter, and WeChat) leveraging such innovative technologies as Web 3.0 and Internet Plus, a new social paradigm of service economy has emerged and its unprecedented new business models have become a paramount arena for researchers and practitioners. In particular, social elements including referral, sharing, discussion, communication, and commentary assume greater importance in helping firms improve their performance (Zhou et al., 2013; Baethge et al., 2016). Social commerce is an emerging business activity in which social media mediates the activity and allows people to participate in such behaviors as marketing, selling, buying, and sharing of products and services (Chen and Shen, 2015). Social commerce, as the integration of social media and electronic commerce, has piqued mounting interest in IS research, because it provides a fresh direction for e-commerce and affects individuals and organizations in many ways (Zhang et al., 2014). In the era of social commerce, consumers offer social supports for each other to obtain interesting, valuable, and reliable information on products and services which will affect their decision-making behaviors (Liang et al., 2011). Furthermore, consumer behaviors in social commerce have become increasingly disordered and autonomous, and consumers have been empowered to generate content and help firms co-create business value (Zhang and Benyoucef, 2016). In the open network structure of social commerce, the relationship between brands and consumers is more interactive because firms can interact with potential users more deeply and widely through social media, which is beneficial to build relationship quality between them (Hajli, 2014). From a relationship management perspective, interpersonal relationship plays an important role in engaging social commerce in different cultures (Ou et al., 2014). Also, overloaded information, negative word-of-mouth, and psychological consequences prevent the nourishing and rapid development of social commerce (Krasnova et al., 2015). Therefore, there is a need for further research to deepen and broaden the understanding of social commerce and social media.

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